Ying Li International | Standing with Love, Advancing Toward the Light

True responsibility means seeing needs beyond the present and using one's strengths to build pathways to a better future.

True strength lies in believing that even the faintest glimmer can be gathered into a lasting flame.

As a central-SOE-controlled company, Ying Li International has long embedded social responsibility into its core development strategy. We believe that corporate value is defined not only by commercial success, but also by the ability to respond to the needs of the era with professional expertise and to serve national priorities. In 2025, we moved forward with steady steps, adding new meaning to our exploration of doing good through business.

Gathering Glimmer: Making Effort Visible and Value Sustainable

Urban commercial centers are more than spaces for consumption; they can also become platforms for urban-rural connections and the circulation of goodwill. In 2025, Ying Li International's IMIX Park project team launched the farmer-support initiative "Gathering Glimmer into Strength · The Glimmer Program". Through market-based and sustainable approaches, the initiative supported rural industry revitalization.

IMIX Park Jiefangbei helped establish the "Wuxi (Chongqing) Eagle Tea" Experience Center, bringing the aroma of tea into the city. IMIX Park Daping held the "Farmer-Support Market" initiative, introducing Qianjiang's high-quality rice to thousands of households. By combining offline markets with online promotion, we expanded sales channels for premium agricultural products while sharing the stories behind them, empowering long-term development of rural brands.

Warmth in Business: Letting Care Reach People and Kindness Multiply

IMIX Park Jiefangbei has actively practiced the "business + charity" operating model. In March, it hosted the "Charity through Sports: Community Table Tennis" charity event. In May, it organized the "Caring for Stray Angels" charity sale & pet interaction event. During the summer, it set up care stations for outdoor workers. These initiatives infused "emotional warmth" into commercial spaces, fostering deeper community connections.

IMIX Park Daping, based on the "TAG Charity Co-Building Program", has carried out 21 charity activities centered on themes including zero-waste city development, the legacy of the Lei Feng spirit, care for stray animals, support for children with autism, and ecological protection education. In March, it held the "Caring for Stray Animals" event, transforming old clothes into 50 pet shelters and raising over 200 kilograms of cat food. In April, it hosted the "Free Pediatric Clinic for Lei Feng Day" and "Free Clinic on Cancer Prevention" events. From March to September, it organized four "Mercury-Free Science Popularization in Community" events, earning an honorary certificate from the Yuzhong District Ecology and Environment Bureau for supporting zero-waste city development and building a zero-waste mall. During the same period, it also organized "Shining Stars Program - Caring for Individuals with Autism" initiative, the "Wing Guardian - 2025 Chongqing Bird Protection Week" event, the "Jianhong + Telecom Blue" anti-fraud initiative, the "520 Charity Matchmaking" event, the "Steps and Reborn" public-interest design competition and zero-waste art exhibition, and the "Protecting the Yangtze River Ecological Corridor" painting activity. Through these systematic practices, Ying Li International stood firmly with "love" and walked alongside "light", gathering warmth from small acts and transmitting strength through caring.

Grounded Action: From Assistance to Shared Growth, from Responsibility to Common Purpose

We believe that sustainable support grows from deep connection and common understanding. Party branch of Ying Li International has partnered with the Party branch of Hutou Village in Beibei District to carry out tree planting and ecological restoration, while also engaging in dialogue to explore pathways for rural governance. These efforts represent not only responsibility in action, but also the integration of values and mutual trust.

In addition, Ying Li International has established a regular consumer-support mechanism, promoting specialty products from supported areas to employees and clients, encouraging more people to participate in and witness farmer-support public welfare.

Looking Ahead: Responsibility as an Ongoing Journey

For Ying Li International, social responsibility is not a collection of isolated initiatives, but a long-term commitment integrated into corporate operations. It is reflected in creating shared value through business ecosystems and in uniting internal and external forces to form a collective force for good.

Looking forward, Ying Li International will continue to uphold its core values of "foresight, steady progress, integrity, and innovation", and remain committed to the mission and responsibility of a central SOE. With business as our vessel and responsibility as our compass, we will move forward with confidence in serving national strategies and supporting social development. Together, we will gather every small beam of light and usher in a stronger, warmer future.