Ying Li International Joins Hands with Chongbai Technology Group to Launch a New Commercial Chapter for "New Century Center · Yingli Hui"

On September 10, 2026, a subsidiary of Ying Li International (hereinafter collectively referred to as Ying Li International) officially signed a contract with Chongbai Technology Group to jointly develop the commercial podium project of Future International in Guanyinqiao, Chongqing (currently New World Department Store), which will be renamed "New Century Center · Yingli Hui."

The lease contract between Ying Li International and New World Department Store for the commercial podium of Future International will expire on September 30, 2026. Prior to this, Ying Li International conducted a public tender, through which Chongbai Technology Group won the operating and management rights for the project. According to the project implementation plan, Chongbai Technology Group will fully take over the project on September 30, adopting an innovative non-closed-door renewal model to launch comprehensive upgrading and renovation. The project is expected to officially debut with a brand-new look in May 2027. The signing between Ying Li International and Chongbai Technology Group represents a significant practice in reshaping the value of Ying Li International's existing commercial assets. It is expected that, by leveraging Chongbai's operational strength, the property's value potential will be further unlocked, achieving the renewal of the project itself and improving asset quality and efficiency, while also injecting new commercial momentum into the development of the Guanyinqiao business district and Chongqing's construction of an international consumption center city.

The soon-to-debut New Century Center · Yingli Hui is located at the core of the Guanyinqiao business district, seamlessly connected to two rail transit lines, with an operating area of over 24,000 square meters (a property rights building area of approximately 46,900 square meters) and an excellent commercial hardware foundation. The project will invest tens of millions of yuan in a non-closed-door upgrading and renewal, implementing phased renovations while ensuring normal business operations, so as to maximize the preservation of commercial vitality and minimize the impact of the adjustment period on commercial operations. Tailored to the needs of the new generation of consumers, New Century Center · Yingli Hui is positioned as Chongqing's new theater of refined living, committed to creating a new composite commercial space with superior comfort. Centering on four major directions—scene reshaping, function improvement, experience upgrading, and space and appearance optimization—it will elevate the property from a traditional department store to a multi-scenario immersive experience space. By optimizing in-store consumer flow, enhancing the visual appeal of public spaces, and enriching the diverse business format mix of trendy retail, quality dining, leisure and socializing, and themed experiences, it will downplay the pure commodity sales attribute and strengthen social check-in and life experience functions. New Century Center · Yingli Hui will fill the gap in the region for trendy social and refined lifestyle experience commerce, and form a synergistic pattern of differentiated complementarity and customer flow interconnection with major commercial entities in the business district, promoting the efficient conversion of business district traffic into consumption value, enriching the first-store economy, trendy experiences, and social spending among young people, and further activating the commercial vitality of the business district.