The history of Ying Li begins in Chongqing with the establishment of Chongqing Ying Li in 1993. In 1997, Chongqing Ying Li completed its first project – Min Sheng Mansion with gross floor area (“GFA”) of 63,342 sqm, the first commercial property development and skyscraper in the Yuzhong district of Chongqing. Thereafter, Ying Li continued to develop a string of premium commercial properties that transformed the landscape of old Chongqing. Chongqing remains Ying Li’s key market.
Located at the cross-roads of East and West China, Chongqing has a land area of 82,400 sq km, an area twice as large as Beijing, Tianjin and Shanghai combined, and is the most populous city in the People’s Republic of China (“PRC”) with a population of 30 million. In 1997, Chongqing became the fourth directly-administrated municipality in the PRC and was known as the economic centre of Western China. As one of the four directly-administrated municipalities in the PRC, Chongqing enjoys a high level of autonomy through its direct access to the Central Government. Chongqing has since benefited from the Central Government's favourable economic policies and achieved remarkable economic development, especially with the implementation of the Central Government's "Go West" campaign and the city's designation as a "Special Economic Zone".
President Hu Jintao personally singled out Chongqing as "an important economic growth area for China's West, an economic centre in the upstream area of Yangtze River, and a municipality with coordinated development for both urban and suburban areas". Under the “Chongqing Urban and Rural Master Plan (2007 - 2020)” ( 重庆市城乡总体规划 (2007 - 2020), which was approved by the Central Government, Chongqing is set to achieve further social and economic development in the future.
In view of Chongqing's strategic location in the PRC, many domestic and multi-national corporations are setting up their offices in Chongqing to tap the attractive Western China market, spurring demand for infrastructure and real estate developments in Chongqing. In particular, Jiefangbei (解放碑) as the central business and financial district of Chongqing, is the location of 90% of foreign banks, the branches of major PRC banks, and other financial institutions. Ying Li International Financial Center with its 177,327 sqm of office and retail space is a prominent landmark of Jiefangbei (解放碑).